sweet beets music
Toronto-based music agency championing folk, global roots, and genre-bending projects.
Sweet Beets Music is a boutique booking agency that connects artists, presenters, festivals, and venues to create unforgettable musical experiences. We focus on folk, global, jazz and innovative music, while fostering an inclusive community of music lovers and explorers.
Founded by Ewelina Ferenc—a Toronto-based folk singer, ethnomusicologist, and manager from Katowice, Poland—Sweet Beets Music was created by artists, for artists. Drawing on her experience both on stage and behind the scenes, Ewelina supports musicians at every stage of their careers, with a strong focus on culturally diverse projects led by women, immigrants, and Toronto-based as well as international talent.
meet our team
Ewelina Ferenc
Founder, Director,
Booking Agent Lead
Kareem El-Tyeb
Admin and
Booking Coordinator
services
Event Bookings: Organizing and applying for local, national and international performances and showcases.
Talent Management: Building long-term relationships and meaningful connections between artists and presenters. We support emerging artists without managers, helping them achieve their goals and get export ready.
Artist Promotion: Promoting culturally diverse music to reach wider audiences.
mission
To create unforgettable music experiences and build an inclusive community where every performance spark joy and connection.
vision
To be a leading music agency promoting Toronto artists and global music, with a special focus on bringing Polish artists to Canadian stages.
Integrity: We deliver what we promise.
What’s said gets done.
Excellence: We offer top-notch services as well as unforgettable and unique musical experiences
Client satisfaction: We ensure our customers get value and are satisfied with every bit of our service.
Quality: For every penny, we offer great value.